SEO is integral to running a successful business online. It is arguably the most efficient way to attract visitors to the website without major investment. Content writing is an indispensable part of SEO. Sometimes referred to as SEO content writing, it involves creating content that has the right keywords in a healthy ratio on a web page. Such content has to be original and of high-quality and contain the information that the user is looking for. At the same time, it is also optimised for search engines. This means that this type of content gets picked up by the search engines and displayed at or close to top of the Search Engine Results Page (SERP) when a user searches for the appropriate keywords. It is the driving force behind generating organic traffic and boosts the business. If you hire a content writing firm, make sure that they offer SEO content writing services. Article Source: http://EzineArticles.com/9768129